Story

A story helps us engage our audience and appeal to our prospects.  This is what a story is and why it is so powerful. 

Attract clients by creating trust and relevance – do this from afar by telling a great story about them and their challenges… they will immediately like you.

If Dos Equis promoted their product, beer drinkers everywhere would have fallen asleep – or maybe ordered a Corona.  Instead, Dos Equis followed a different strategy. 

We don’t remember what people do, we remember problems they solve and what they can do for us.  If you can’t communicate clearly the problem you solve and the reason why they care – you are wasting your time.