Sales and Marketing
The one strategy that actually reduces bounce rate
You have 8 seconds to engage your audience, to reduce bounce rate and engage your audience there is one thing you can do, and for steps to doing it.
Read More“Always Be Closing”is an arduous waste, here is a better way
Seven reasons marketing isn’t work and what to do to fix it (guide)
Why does marketing so often not work? The short answer is that marketing requires consistent action over time that is customer focused and structured to bring you sales. If you are missing the structure the customer focus or the consistency your marketing will be a waste of time and money. We’ve found seven key areas to focus on – get these right and your marketing will drive sales.
Read MoreHow to be better at Sales (and Marketing)-start by understanding their world
To sell yourself effectively you must recognize that your customers live in one world and you live in another. You show that you understand their challenges and inspire them to see the possibility in your world.
Read MoreThe three things you must get right to sell
The three immutable rules of marketing.
Read MoreThe Dirty Little Secret about Referrals
Referrals are great. Someone else vouches for you, and by doing so, they create a bridge between your world and your prospects’ world in a way that few marketing techniques can.
There is only one problem: banking on referrals is a lousy strategy.
Read MoreUse BrandStories to Engage Prospects and Customers Better by Cramming in Less
Anytime you are cramming information into anything, whether a pitch, a presentation or a page, you are doing the wrong thing.
Read MoreThis is the best way to undermine your marketing
Use lots of facts without – they are sure to not connect with your prospects and drive up the cost of marketing.
Read MoreStories for Enrollment not Sales
Stories are powerful enrollment conversations.
Here is the good news: if you get the enrollment conversation right the sales conversation is much easier, faster and more natural.
Read MoreEngage Your Prospects Using the Power of story
The standard approach to sales and marketing communication is to bombard the market with all of the stuff that you do that is a mistake, here is the solution.
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