The greatest challenge in marketing is confusion
Check your website, read your brochure: does it talk about you? Good marketing, marketing that connects and drives sales, is about your customer. Talking about you confuses.
The EngageStory process guides you step by step through creating customer focused messaging that engages your prospects - so that they want to do business with you.
Use the EngageStory to improve your website, your pitch, your writing and your content. Join us to:
- Simplify your messaging
- Engage your prospects
- Develop effective campaigns
- Design a website that works
- Sell more with less
- Attract customers
- Find focus
- Clarify "why you"
- Have more fun
- Tell a compelling story
Are You Confusing Your Prospects?
Most marketing is confusing. The problem is a confused mind won’t buy. There is a better way, bring clarity to your marketing, connect with your prospects, show them how you make their life easier.
The Three Keys to Engagement Not Confusion
Know Your Customer
Speak to their world, their challenges, their needs in their language. They won’t do the work to understand you, but when you work to understand them, you become invaluable.
Define Your Solution
Next clarify your solution. This is where you show how you address their challenges and solve their problem. Frame your solution not in features and benefits but rather in how you make your prospects’ lives better.
Connect with your prospects through a well thought through, structured, marketing program that will engage them over time. Build trust and relevance, create a human connection.