Posts by jeff.loehr
Appealing To Everybody Is Appealing to Nobody
For your marketing to work you must focus on a segment. Appealing to everybody means that you are appealing to nobody.
Read MoreStop Complicating Your Copy
Often we complicate our language when trying to explain something. That is the wrong thing to do.
Read MoreThey won’t do the work to understand you
Your market won’t do the work to understand you. You have to do the work so that you are clear about the problem you solve.
Read MoreThe three things you must get right to sell
The three immutable rules of marketing.
Read MoreThe Dirty Little Secret about Referrals
Referrals are great. Someone else vouches for you, and by doing so, they create a bridge between your world and your prospects’ world in a way that few marketing techniques can.
There is only one problem: banking on referrals is a lousy strategy.
Read MoreYour prospect is incomplete, here is why it matters
If your prospect is complete in every way they don’t need to buy anything.
You always need to understand how they are incomplete…
Read MoreA Good Growth Strategy Is A Complete Waste
6 Secrets to Answering Investors Questions
When investors start grilling you after your pitch, realize you have already won. You are already at the next conversation; you just have to have really good answers to their questions.
Read MoreUse BrandStories to Engage Prospects and Customers Better by Cramming in Less
Anytime you are cramming information into anything, whether a pitch, a presentation or a page, you are doing the wrong thing.
Read MoreHow to Attract Clients to Your Business with Oxytocin
Attract clients by creating trust and relevance – do this from afar by telling a great story about them and their challenges… they will immediately like you.
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