Archive for August 2019
The one strategy that actually reduces bounce rate
You have 8 seconds to engage your audience, to reduce bounce rate and engage your audience there is one thing you can do, and for steps to doing it.
Read MoreAvoid A Disastrous Pepsi Marketing Moment
Pepsi failed to create an engaging story and alienated people instead. Compare this to their most iconic commercials where they made the audience the hero by choosing Pepsi over Coke. You can avoid a Pepsi Moment by crafting a meaningful story.
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