Archive for September 2018
Brown diamonds are worthless – don’t be a brown diamond
Why you should be a cognac diamond, not a brown one.
Read MoreAppealing To Everybody Is Appealing to Nobody
For your marketing to work you must focus on a segment. Appealing to everybody means that you are appealing to nobody.
Read MoreStop Complicating Your Copy
Often we complicate our language when trying to explain something. That is the wrong thing to do.
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