Archive for December 2017
Interview with Jeff on the Create You Own Life Podcast
Interview with Jeff Loehr on the Create Your Own Life Podcast.
Read MoreHow To Network Effectively: Start By Not Boring People
Last night I was invited to a networking cocktail party. It was a carbon copy of probably a thousand other parties happening the same night: cocktails, appetizers, and elevator pitches. And of the dozens of people there I can remember one. Here is why.
Read MoreYou are The Most Interesting Man in the World’s Hero
If Dos Equis promoted their product, beer drinkers everywhere would have fallen asleep – or maybe ordered a Corona. Instead, Dos Equis followed a different strategy.
Read MoreStories for Enrollment not Sales
Stories are powerful enrollment conversations.
Here is the good news: if you get the enrollment conversation right the sales conversation is much easier, faster and more natural.
Read MoreEngage Your Prospects Using the Power of story
The standard approach to sales and marketing communication is to bombard the market with all of the stuff that you do that is a mistake, here is the solution.
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