Archive for November 2017
Stop wasting your breath, this is why they aren’t listening
We don’t remember what people do, we remember problems they solve and what they can do for us. If you can’t communicate clearly the problem you solve and the reason why they care – you are wasting your time.
Stop selling: how to use stories to enroll customers
Recently someone asked me how he would close a deal by telling a story. He won’t. None of us will. That isn’t the point of telling your story.
Stories are necessary for enrollment not sales.
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