One of the greatest challenges that I have come across in business is implementing a sales and marketing strategy that delivers predictable sales in a way that doesn’t break the bank. In this post I explain five key elements of creating a system that delivers predictable sales and does it, generally, with less effort.
Never was there a more mindless lack of strategy.
There is a much better way.
The key to the perfect blog post is to write good content that answers a question well. Google works hard to figure out how to find content that does just that because that ensures people keep using Google, and they can sell more ads. The endless tricks are a complete waste of effort because Google will eventually shut them down. So write good content.
To define your business to business target market start by recognizing that you are not marketing to businesses. Companies don't buy anything, people buy. So, your product or services solves a problem for somebody. Know what that problem is and market to that person. This thinking can be a shift for most people, but it is a powerful way to market your business and define your marketing target.
To define your target market: get to know your target customer. You don't need much research for this; you know who your target is because it is the person who needs whatever you are selling. Understand them, and you will both hone your target and create an irresistible strategy.
The truth is that there is no single action that you can take to drive traffic. Instead, value comes from consistent action, taken over time that creates meaningful answers to the questions that people have. Create great content, and the traffic will come.
Writing in the second person is a powerful way to engage your audience, this is why.
The idea of the funnel has been around for as long as marketing has existed. It is the process by which prospects go from strangers to customers.
Why does marketing so often not work? The short answer is that marketing requires consistent action over time that is customer focused and structured to bring you sales. If you are missing the structure the customer focus or the consistency your marketing will be a waste of time and money. We’ve found seven key areas to focus on - get these right and your marketing will drive sales.