Two key numbers 57 and 97 are behind Digital MarketingRead More
Digital marketing is the process of attracting prospects and selling them products and services using online marketing tactics. These tactics include social media marketing, search marketing, and email marketing. You guide your prospects through a journey from stranger to raving fan.Read More
You have 8 seconds to engage your audience, to reduce bounce rate and engage your audience there is one thing you can do, and for steps to doing it.Read More
Never was there a more mindless lack of strategy.
There is a much better way.Read More
Increasing your price means creating scarcity - this is how to create scarcity and stand out so that you are not selling what the other guy sells…Read More
Why does marketing so often not work? The short answer is that marketing requires consistent action over time that is customer focused and structured to bring you sales. If you are missing the structure the customer focus or the consistency your marketing will be a waste of time and money. We’ve found seven key areas to focus on - get these right and your marketing will drive sales.Read More
To sell yourself effectively you must recognize that your customers live in one world and you live in another. You show that you understand their challenges and inspire them to see the possibility in your world.Read More
The three immutable rules of marketing.Read More
Referrals are great. Someone else vouches for you, and by doing so, they create a bridge between your world and your prospects’ world in a way that few marketing techniques can.
There is only one problem: banking on referrals is a lousy strategy.Read More
Anytime you are cramming information into anything, whether a pitch, a presentation or a page, you are doing the wrong thing.Read More