To define your target market: get to know your target customer. You don't need much research for this; you know who your target is because it is the person who needs whatever you are selling. Understand them, and you will both hone your target and create an irresistible strategy.Read More
The idea of the funnel has been around for as long as marketing has existed. It is the process by which prospects go from strangers to customers.Read More
The best strategy will fail, no matter how good it is.
Unless you can communicate it.Read More
When investors start grilling you after your pitch, realize you have already won. You are already at the next conversation; you just have to have really good answers to their questions.Read More