Attention marketers, business owners, or anybody responsible for growing a business:
Are you tired of marketing that creates work and expense without delivering predicable sales?
The truth is that most marketing is a waste.
Millions of people spend billions of dollars on marketing that goes absolutely nowhere.
There is no journey, no recognition that we are people and that we need to have some sort of relationship before we can enter into business.
This lack of understanding often means “marketing” is thinly veiled aggressive sales with an always be closing mentality that feels like we’ve just met at the bar and you are naming our children. It can feel a bit like this:
OR you never make the offer at all and just send out random information and content hoping that at some point somebody buys something and you never make any sales.
The problem with these approaches is that they don’t generate sales. Without a well defined prices your marketing ends up random inexpensive and unpredictable.
The Customer Value Journey creates a pathway for your prospects to become aware of you, get to know you and eventually buy more from you.
Say you want to double your sales. There are only three ways you can do this:
Get more customers.
Get customers to spend more.
Get customers to buy more frequently.
The value journey helps you with all three of these by defining a structured journey from awareness all the way through to promotion, from them just learning your name, to happy customers to singing your praises to the world.
The Customer Value Journey Canvas:
Understanding and mapping your value journey will allow you to
Create awareness and engagement both before and after the sale easier, less expensive and more effective
Convert new buyers into rabid fans who buy more (and more often)
Kickstart word-of-mouth and social sharing—and all the benefits that come with them
Shorten the buyer’s journey by presenting the right offers at the right time
Keep you top of mind so that you are more likely to be present at the right time
And it is the First step in creating a Digital marketing campaign with the potential to double your business.
Once you know what your value journey looks like you can confidently add advertisements tied to revenue results. You can put an email machine inlace that will engage, up-sell, cross-sell and increase buying frequency. And you can work with the clients you want to work with, get them spectacular results and benefit from the referrals they provide.
Most importantly: creating your customer value journey is the first step toward marketing that delivers:
How does that sound?
So what's next? Let’s create your customer value journey.
There are two ways we can do this, join our group session where you work together with a group of people all working on their customer value journeys or we come into your business and work with your team to create a customer value journey for your company.
This work leads to doubling companies. So what would that be worth to you? $100,000? $10,000? $5,000?
I am offering a group workshop now for an introductory prices of:
And the private workshop for up to six members of your team is just
Both of which, I think you will agree, are a bargain compared to what you get out of the workshop.
Let your marketing work for you and avoid being a slave to it, start your journey now:
The next Group Workshop will be in White Plains on September 24th, 9AM to 1PM, 169 Mamaroneck Ave,
we can book company workshops any time.